Real Estate Lead Management - A New Approach

 

Written by Webmaster, on Saturday, September 26 2009 Average user rating    (0 vote) Favoured 9 The Internet helped many real estate agents change the way they market their services. Now the same agents are changing the way they approach other aspects of the business - in particular, the process of capturing, filtering, and contacting leads. Web marketing helps attract more leads, but it's becoming clear that agents might not be the right people to deal with them anymore. As the job shifts elsewhere, the role of agents is being redefined. Many real estate agents likely saw the change coming thanks to the difference between web leads and non-web leads. It can generally be boiled down to a difference in commitment: non-web leads are often solid referrals from other professionals who already know the client, while web leads can represent anyone with ten seconds to fill out an online form. Many Realtors with an online home search require people to fill out a contact form in order to view full details on a particular listing, and this tactic has had positive and negative results - mostly negative. People will readily supply their email address in order to view listing pictures, but that doesn't mean they want to buy a home - in many cases, they're simply spam-bots posting fake email addresses. These leads are less than ideal, but Realtors can't afford to disregard them entirely - that's why their role is being re-defined. If Realtors are to keep their new web marketing model, they must also find a new lead management process. As it turns out, they might not have to look far; brokers might be in the best position to deal with agents' web leads. With their broader range of professional contacts, and generally superior office technology, brokers can filter more emails and follow up on more leads that look like they might go somewhere. The shift is also natural because most brokers function mainly to provide support to Realtors where necessary, and don't have a high web presence themselves. An agent-broker partnership would bring real estate in line with other industries where leads and sales are handled by separate bodies. In the mortgage industry, for example, more than 70 per cent of leads are filtered and supplied by real estate agents. The model proposed here works slightly differently because here Realtors supply the leads, but brokers filter them. A smoother lead management process would also enable Realtors to focus on sales and client service, the two most basic aspects of their profession. Condos, Hotels, Las Vegas Last update: Saturday, September 26 2009 Published in : The News, Condo Sites Keywords : financing Users' Comments (4) Add your comment Posted by tzyobl, on Sunday, January 17 2010, IP 24.19.60.33, Guest 1. Ventolin foods to avoid with lipitor Ventolin , los angeles flomax viagra interaction Lasix , will nexium interfere with half-lytely order phenergan , warfarin interaction with cipro antibiotic Lasix , amerimedrx com flonase nexium prevacid Antabuse ,   » Report this comment to administrator » Reply to this comment... Posted by ozdxqk, on Sunday, January 17 2010, IP 187.21.78.145, Guest 2. Medrol does celexa cause liver damage Medrol , cheapest online price for generic viagra prescription phenergan , cytotec online overnight fast delivery buy medrol online , tramadol and citalopram interactions seizures cheap antabuse pills online , celebrex celecoxib cox2 inhibitor for arthritis best buy medrol ,   » Report this comment to administrator » Reply to this comment... Posted by uaxhcy, on Sunday, January 17 2010, IP 208.98.27.50, Guest 3. cheap allopurinol buy viagra covered california hmo health net cheap allopurinol buy , paxil cr with vaginal itch order avodart , buy card debit online phentermine tramadol online rimonabant order , changing from celexa to wellbutrin overnight allopurinol , aciphex long term side effects Allopurinol ,   » Report this comment to administrator » Reply to this comment... Posted by dpkncz, on Sunday, January 17 2010, IP 202.102.72.38, Guest 4. buy acomplia no prescription low cost cialis price online cialis price buy acomplia no prescription low cost , verapamil and lipitor and hypercalcemia order doxycycline prescription online , six months ativan and zoloft buy rimonabant order online , breast cancer celebrex in news vioxx buy cytotec prescriptions online , adderall combined with paxil erection online buy lasix prescription ,   » Report this comment to administrator » Reply to this comment...

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